BRANDING & WEBSITE DESIGN
Hayden Lee – Coaching International
Hayden Lee is a Master Certified Coach with a global executive client roster and the kind of credentials that put him at the very top of his field. The problem? His brand wasn't keeping up.
We worked to change that — building a brand and website that earns trust with a C-suite audience the moment they land on the page.
OUR PROCESS
The Challenge
His ideal clients — senior executives and high-achieving professionals — expect excellence from every brand they engage with. Hayden needed a presence that communicated real authority, felt warm enough to make vulnerability safe, and actively drove leads for premium 1:1 coaching.
Most coaching websites do one of these well. We built something that does all three.
Our Strategy
We led with Hayden's personal brand before pointing visitors to specific services — because when the person is the value proposition, trust has to come first.
The visual identity was built around approachable luxury: deep navy and warm gold for authority and premium positioning, grounded by a human aesthetic that reflects how Hayden actually works.
The site was structured for both conversion and SEO — with dedicated pages built around each service and audience segment, so Hayden's site ranks for the right searches and speaks directly to each visitor's specific situation when they arrive.
Results
Hayden launched with a brand that finally matches his level. His website now works as a relationship-building engine — attracting the right clients, generating quality leads, and setting the foundation for future courses and audience growth.
The authority was always there. Now the brand makes sure people see it.
“The new website that Kathy created for me perfectly captures the look, feel, and essence I want to convey as a coach. It’s beautifully designed, easy to navigate, and gives potential clients a clear sense of what it’s like to work with me, before we even connect on a call.
I’m confident this new site will drive more interest in my coaching, attract more connection calls, and further strengthen my credibility and passion as a coach. Kathy’s professionalism, attention to detail, and thoroughness made the entire process efficient, fun, and an absolute pleasure.”
HAYDEN LEE MCC
About the designer
Kathy Kwon, designer and founder of Bright Matters Studio has over a decade of experience in visual storytelling in the creative industry.
She loves to partner with conscious and mission-driven businesses who want to scale their positive, humanity-centered impact and growth.
Interested in working together?
Ready to build a brand & website that’s magnetic to your ideal audience?