How to win clients on your therapy website
Use your website as a tool to fill your book with dream clients.
Having a website is an essential tool for therapists to reach potential clients, share valuable information, and establish credibility. If you’re wondering why your website isn’t converting visitors into clients, the answer lies in creating a website that not only looks appealing but also effectively engages and resonates with your target audience. In this article, we’ll explore the top key steps to help you transform your website into a powerful tool to grow your practice.
01. Define who you’re speaking to.
The crucial step before any website design takes place, is to understand who your website is for.
Are you specializing in therapy for any of the following?
Adults with anxiety
Teens with depression
Racial trauma
Psycho-oncology
Why are they currently looking for a therapist? What helps them know that your therapy aligns with their needs? What are their challenges? Where are they on their healing and self-discovery journey? Are they aware that change is possible? Finding out who your audience is will help you define how the visual environment should look and what your messaging will be.
02. Good design builds trust.
Your website’s design plays a pivotal role in building trust with your potential clients. I always like to think about branding and website’s visual environment as an extension of the therapist’s compassionate space that inspires openness and healing. Using soothing colors and imagery that evoke a sense of calm and comfort is a good orientation for visuals.
Layout can create an easeful flow that encourages more in-depth learning about your therapy. Make sure that important info such as your contact and booking an initial call are easily accessible. It’ll helps visitors feel confident in reaching out.
And lastly, don’t be afraid to show your unique approach or personality. In a sea of professional therapy websites, it’ll help your dream client know they’re in the right place if you’re brave to show the human, personal side of you beyond the professionalism.
To help differentiate your branding, you can use:
High-quality photography
Illustrations
Intentional branding that helps your brand stand out
03. Offer clear calls to action (CTAs)
When you plan out your website content page by page, you should have a clear and compelling call to action. What’s the next step for your potential client?
Scheduling an appointment
Subscribing to your newsletter
Downloading a free resource
Getting in touch via a customized form
Use action-oriented language such as “Book an initial consult” or “Get started” or “Get -this free resource now”
04. Allow them to get to know you over time. (Create an email sequence)
Use your website to build trust over time. Every visitor who comes should leave with something!
If visiting a therapist’s website for the first time is like seeing a potential match’s profile on OKCupid, then you can’t expect to go steady until you’ve met and gotten to know each other a few more times. It’s crucial that if they’re warming up to the idea of getting in touch, (but they’re not quite there yet) they might leave you their email address by subscribing to stay in touch with you. Even better, if you have a free offer or resource (a mindfulness meditation audio, or a video of your demonstration of a somatic practice to ground in triggered states?) they might be even happier to share their email with you.
What you present in your website is your shop-front, a public facing view - but if you speak directly to them in their inbox in a sequence of emails for your fresh subscribers, they may have the opportunity to get to know you with more depth. What topic are they interested in? Are they dealing with anxiety, depression or burn-out? Do they have trouble setting boundaries? Addressing what they’re going through and being generous with your help will show them your depth, experience and capability as a therapist.
Conclusion
Your website is more than your business card or CV in digital form. It’s a place that the people you serve come to, to understand and feel that you ‘get them’. So yes, it should be professional, but don’t stop there. Think about how your website is a place you can begin to help your people already.
How will their lives benefit? How can they change the course in their lives? What do they secretly want to believe is possible?
Your work is crucial and can change lives. Your website should help you transmit this passion for your people.
Bright Matters Studio
is led by Kathy Suyun Kwon, creative strategist, designer and visual artist. She’s passionate about helping entrepreneurs in the holistic space create brands that emanate magic.
