BRANDING & WEBSITE DESIGN
Project Feel Better
Project Feel Better is a cognitive behavioral therapy learning hub for parents and therapists working with kids and teens, created by award-winning author and therapist, Elisa Nebolsine, LCSW.
Together we’ve crafted her visual identity as well as build a strategic website to promote and increase her books sales and self-paced online courses as well as grow her email audience.
OUR PROCESS
The Challenge
To establish trust and accessibility as a new digital mental health resource and make complex psychological concepts feel approachable. The platform had to appeal to two distinct audiences: parents seeking help for their children and clinicians looking for profesional CBT tools.
Our Strategy
We developed a warm, playful brand identity that balanced professional credibility with emotional reassurance. Clear, jargon-free messaging emphasized positive outcomes and empowerment.
Results
The dual-audience website structure improved user experience, allowing each group to quickly find relevant content. The approachable visual identity helped destigmatize mental health support, creating a platform that feels like a partner in mental wellness, rather tahn clinical intervention.
“Kathy is a true professional and a wonderful person. She was delightful to work with, she was patient with me but also held me to deadlines. She listened carefully to what I wanted and worked with me to make sure the images spoke to me and felt right. She was endlessly kind and always supportive. She made me feel excited about my site, my brand, and my business. Kathy is uniquely wonder-full (full of wonder!). I cannot recommend her more highly.”
ELISA NEBOLSINE, LCSW
About the designer
Kathy Kwon, designer and founder of Bright Matters Studio has over a decade of experience in visual storytelling in the creative industry.
She loves to partner with conscious and mission-driven businesses who want to scale their impact and growth.
Interested in working together?
Ready to build a brand & website that’s magnetic to your ideal audience?