BRANDING & WEBSITE DESIGN
Madhura Studios
Madhura Studios is a research laboratory and studio that incubates, nourishes and amplifies liberating frequencies through sound, movement and sensation.
They invite creative practitioners from the fields of music, yoga, art, spirituality to create meaningful experiences. Based in Brooklyn, NY.
OUR PROCESS
The Challenge
Madhura Studios needed a brand identity that could speak to our current moment; a place to cultivate wholness and ground oneself amid a world in crisis.
The challenge was to position themselves as not a wellness studio, but a place for self care, caring for each other and experiencing artful and experimental expressions.
The brand had to feel radically uncommercial while communicating their values: intimacy over scale, authenticity over polish.
Our Strategy
We embraced artful, hand-crafted approach that reflected Madhura’s belief in process and authenticity. Custom illustrations and a logo inspired by the bellflower emblem became visual anchors of their spirit.
The website strategy helped them hold their diverse offerings, making it easy for anyone to engage and to sign up to their newsletters.
Results
The brand established Madhura Studios as a distinctive cultural hub in Brooklyn, setting them apart from conventional wellness spaces.
The intuitive website invites their visitors into a space where art, healing and human connection intertwine.
About the designer
Kathy Kwon, designer and founder of Bright Matters Studio has over a decade of experience in visual storytelling in the creative industry.
She loves to partner with conscious and mission-driven businesses who want to scale their positive, humanity-centered impact and growth.
Interested in working together?
Ready to build a brand & website that’s magnetic to your ideal audience?