The Lively Brand Workshop

Day 01

Welcome!

Creating a brand that feels true to you - Intro Video

PLAY THE VIDEO ↓

Some of the key concepts:

  • Why you might be feeling disconnected or vague about your brand – and ways to overcome confusion so that you create a clear signal for your business

  • What brand isn’t, and what it is

  • The Brand Ikigai framework - how as a multi-passionate business owner, you want to discover where your passions intersect, and bring unity and wholeness to your full being.

  • A new way to use niche/positioning to bring more specificity to your work without boxing you into an artificial category.

  • A slower brand strategy that unfolds as you discover it through a chosen content medium.

ACTIVATE THE FREQUENCY – WRITING FOR A DEDICATED TIME PERIOD.

Choose a medium that speaks to you.

Examples are writing on Substack, writing in your journal for yourself, blogging – or what about a private podcast?! it can be any channel that you feel like would be fun to explore.

The most important thing is that it should feel like a safe place to express yourself freely and go in-depth on the topics that matter to you.

The purpose of the exercise is to notice a common thread that emerges through all the topics that you write about, and discover the adjacencies of interests between your business-related topics / personal interests / the causes you care about.

Congrats on completing Day 01 of the Lively Brand Workshop!

See you tomorrow in your inbox for Day 02